Top Marketing Tools for the Hospitality Industry






The nature of marketing has changed in the past few decades, as have the tools used to reach to your new audience. Has your marketing strategy evolved in keeping with the times? If not, here are the tools you should factor in when drawing up a promotion plan for your hotel.

The Importance of Social Proof for the Hospitality Industry






Social Proof, as a concept, is based on a simple social phenomenon – people are more likely to come to your hotel based on other people’s experience. In this techno-savvy, consumer-centric age, it is being used to influence consumers the world over. Gathering this Social Proof is easy and with targeted dissemination, this proof would be the way for you to expand your business. In this article, we examine the concept and its importance in the Hospitality sector – providing insights into how hoteliers can use this to their advantage.






The Wabi-Sabi Edge: Redefining the Hotel Space






Hotels are known for their obsession with perfection. Everything has to be immaculate, the services have to be above reproach, and the experience has to be flawless. But who sets down these parameters of perfection? And is it meant to be the same for all establishments. What happens what changing times force us to rethink the definition of perfection? Hopefully, something good.






Are You An Indispensable Employee In The Hospitality Industry?






What does it take to be an invaluable asset to a hotel? What skills do you need to possess to make a mark? What qualities will see you through every challenge that comes your way? This article looks at the intrinsic qualities that are needed to excel in your job in the hospitality sector.






Everything You Ever Wanted To Know About Boutique Hotels






Boutique hotels defy any particular definition. However, they are instantly recognizable by the idiosyncratic design, styled accommodation, intimate atmosphere, and personalized attention they offer to their guests. All boutique hotels believe in going above and beyond the regular amenities that you find in most chain hotels; instead, they offer a stay experience that’s unlike any other in the world.