Just like any other industry, the hospitality sector is continually changing and shifting. And with the emergence of new technologies and evolving approaches to travel, the biggest challenge is to stay au courant without becoming irrelevant. But keeping up with industry trends is not enough. It is equally important to hone your expertise in every other area, be it in guest experience, hotel management, or emerging technologies. With technology, especially, you have to be fairly nimble-footed and stay current. Technology can transform in a heartbeat, and falling behind can cost you customers.
Travelers today are more demanding and well informed than the ones before them. They love to share their experiences online, which explains why hotels these days are fighting to establish themselves as the first choice with creative gastronomy, impeccable service, local culture, and flavor.
My Book ‘Hotels – And Enigma’ has been shaped from more than 40 years of experience within the industry. I have seen the tide of change reshape it time and time again and I am in a position to bring you insights that marries the old with the new. Here are some of the things I’ve covered in the book:
Use of Technology: It is essential for hoteliers to know that equipping your hotel with latest technologies is of paramount importance in today’s hospitality industry. The age-old check-in process doesn’t appeal to new age travelers. Introducing digital amenities like mobile check-ins, geolocation, online advertisement, and a digital concierge system will make for a lucrative option for your guests. My book covers the latest advancements in the industry and explains how you can benefit by the implementation of key technologies on your property.
Data Collection: Another trend that future leaders of the hospitality industry must look out for is the use of advanced analytics, revenue management systems, and customer segmentation to increase loyalty and bring in repeat customers. Even though customer loyalty programs have been around for ages, and while they are instrumental in attracting and retaining clients, these programs need to evolve. In my book, I share advice on how you can put your data to good use and ideate campaigns that will help bring in new customers while retaining the old ones.
Social Media: Linked to the topic of latest technologies is the use of social media. It is crucial to make sure that your hotels are visible on Twitter, Instagram, YouTube, Facebook and other social media platforms. Wondering why? Well, because in today’s digital age, social media platforms form an integral part of customer experience. In my book, I discuss how social media can be used as a powerful promotional tool for marketing, brand building, and even customer retention.
To jump-start your career in the hospitality industry, you will need to skill-set as well as practical experience to analyze evolutions and tackle the challenges attached to industry trends. ‘Hotels – An Enigma’ prepares you for a leadership position and provides insights that are valuable for your career. So, pick up a copy of the book today and give yourself that much-needed edge within the industry.
The book is available at www.notionpress.com, flipcart.com, infibeam, amazon.in, amazon.com, amazon.uk and will soon be available in leading books stores at Mumbai, New Delhi, Bangalore, Chennai, Kolkata, Udaipur, Goa, Jaipur, Coimbatore, Pune and Trivandrum
About the author:
Ram Gupta, the author is a hotel management graduate from India and Germany; He is a certified Hotel Administrator from U.S. and MIH from U.K. He has over 40 years of sound experience in the Hospitality, real estate industry in India, Dubai, U.K, Europe and Japan and is well versed with all areas of business including acquisitions, mergers, joint ventures, diversification, strategic planning, development and operations. He has been associated with over two dozen luxury and boutique hotel projects and has launched two hotel chains in India. He is currently an independent hotel consultant and could be contacted at ramgupta@bcgglobal.com. Website: www.bcgglobal.com