The popularity of boutique hotels among travelers has led to an ever-increasing number of acquisitions in the hospitality industry. However, corporations are struggling to adapt their business models in a way that preserves the individuality of these hotels while also maximizing profits. This article explores the boutique trend and how hotels can ensure that their acquisitions prove successful.
Today, when the customers are smart and more vigilant of their preferences and needs, it is time to restore your hotel loyalty programs if you already have them. From guest appreciation to incremental revenue, loyalty schemes are something that works in favour of the customers as well as the hotel.
Every hotel would like to proudly display a ‘No vacancy’ sign, which they believe is an indicator of how well they’re doing. However, occupancy isn’t the only metric to decide more profitability. Smaller hotels can just as easily boost their bottom line by employing a few clever marketing strategies.