With the change in viewing habits and the use of personal devices of today’s generation, hoteliers are facing challenges to provide truly integrated in-room entertainment experiences. However, this scenario is improving drastically with technology and innovation. The hotels can do more than provide a choice between cable TV channels or watching content on their personal devices. They can offer their guests the freedom to be in control of their hotel-stay-experience.
Grabbing customers’ attention used to be a time-taking but simple task in the past. Directory listings, radio, and print ads were the most popular and preferred mediums for targeting customers. On the other hand, customers also had limited choices. Direct telephone bookings or contacting travel agents were the only ways to book a room in a hotel. However, the internet changed everything, and the evolution in IT brought a paradigm shift to sales, marketing, and customer engagement in the hotel industry.