One of the first soldiers to fall to the attack of the coronavirus pandemic that enveloped the entire world in 2020 was the hospitality and tourism industry. But ever the survivor, it adapted to the demands of the time and began its journey towards recovery. A year on, the going is painfully slow, but steady nonetheless.
In the wake of the huge revenue setback received by the COVID-19, hotels have been cutting their services for the guests, laying off their staff, and moving towards automation. However, as service cuts make way for automation and eventually revenue-generation for hotels, announcing the cuts as permanent might be ambitious.
There was a time when Indians took pride in traveling to foreign locales and swapped stories with their friends on what exotic destinations they’d holidayed in. However, post-pandemic travelers are happy to just be out of the confines of their home and local destinations are a safe bet. Could this lead to the revival of the Indian tourism sector? I hope so …
Pandemic has made visionaries out of hoteliers. In generating new revenue streams due to the losses concurred, hoteliers have begun a new WFH trend – Work from Hotels. A trendy solution for travelers that started with big hotel chains is now extended for lavish resorts and aims to provide an amenities-studded remote working environment.
Post the pandemic and after travel norms have been relaxed, it almost feels like the only natural thing for people to do would be to seek out wellness related initiatives. And it’s quite possible that this desire to put the disease behind us could be the impetus the hospitality industry needs to put it back on its feet.
In the wake of the Covid-19 pandemic, the hospitality industry has shambled off down as one of the worst affected sectors. Amidst the gloom, Airbnb once again rises to the top, utilizing their expertise and swiftly transforming themselves to make the best out of the present-day travel scenario. From refunding bookings amounts to offering experiences online, they have been able to engage and retain their two primary stakeholders – guests and hosts. Here is what the hospitality industry can learn from Airbnb on how to win a battle against Covid-19.
Hospitality and Travel have experienced the unprecedented impact in the wake of a pandemic that has confined even the most enthusiastic travelers to their homes. For working professionals, the lines between work and home have become blurred as several companies have passed the work from home mandate that could extend well into the near future. However, with India lifting the travel restrictions recently, a new trend of taking work-from-hotel vacations (nicknamed ‘workations’) brings relief and inspiration not only to travelers but also to the hospitality industry.
Even before the pandemic, hotels were in the process of switching over to technologically robust measures and service offerings to cater to the 21st century traveler. But with the novel corona virus wreaking untold havoc on the world, hotels have discovered that technology might just be the savior they need to pull them up from this slump
In times of crisis, the first thing that companies tend to cut back on is their marketing budget. While this might save money in the short run, it could also delay recovery of your hotel. So, relook your decision of halting marketing and focus, instead, on making the strategy more relevant to current times.