Even before the pandemic, hotels were in the process of switching over to technologically robust measures and service offerings to cater to the 21st century traveler. But with the novel corona virus wreaking untold havoc on the world, hotels have discovered that technology might just be the savior they need to pull them up from this slump
In times of crisis, the first thing that companies tend to cut back on is their marketing budget. While this might save money in the short run, it could also delay recovery of your hotel. So, relook your decision of halting marketing and focus, instead, on making the strategy more relevant to current times.
They say tough times call for tough measures. I believe that tough times demand that you rethink the way you’ve been doing business and come up with innovative ways to put yourself back on your feet. The hotel industry, especially, will have to do this in order to emerge from this pandemic and recover their losses.
In October, India cautiously decided to restart tourism, taking the first step towards bringing the tourism and hospitality industry back on its feet. How did it go? Let’s find out in this article.