Branding is an essential component when it comes to running a thriving boutique hotel. Here, we provide a comprehensive overview of brand building by understanding why it is necessary. We also cover some general tips and tricks for those who are getting started with their own venture.
Hotels are known for their obsession with perfection. Everything has to be immaculate, the services have to be above reproach, and the experience has to be flawless. But who sets down these parameters of perfection? And is it meant to be the same for all establishments. What happens what changing times force us to rethink the definition of perfection? Hopefully, something good.