In this digital age, users now expect all products and services to be accessible to them via mobile apps or platforms and have formed an aversion to direct contact with customer service reps. Due to this phenomenon, it has become a priority for the hospitality industry to focus on mobiles for providing services and promoting themselves. Here’s an update on the current mobile trends are and what hotels can do to make the best of these.
With the change in viewing habits and the use of personal devices of today’s generation, hoteliers are facing challenges to provide truly integrated in-room entertainment experiences. However, this scenario is improving drastically with technology and innovation. The hotels can do more than provide a choice between cable TV channels or watching content on their personal devices. They can offer their guests the freedom to be in control of their hotel-stay-experience.
Grabbing customers’ attention used to be a time-taking but simple task in the past. Directory listings, radio, and print ads were the most popular and preferred mediums for targeting customers. On the other hand, customers also had limited choices. Direct telephone bookings or contacting travel agents were the only ways to book a room in a hotel. However, the internet changed everything, and the evolution in IT brought a paradigm shift to sales, marketing, and customer engagement in the hotel industry.
Gone are the days when guests would stay holed up in their hotel rooms. They now prefer to move out and mingle with the people around. This is exactly why hotels are bringing about a change in the lobby scene. In this article, I’m going to talk about how lobbies are emerging as the latest hangout spots in hotels.
A lot has changed in the food service landscape of the hospitality sectors in the last few decades. Hotels have realized that food and beverage options need to be upgraded from the traditional patterns to suit the needs of the current travelers. In this article, I’ll be discussing about this very evolution and how hotels can no longer afford compromises in the food and beverage department.
Many hotels are choosing to enforce an over-16 (read: child-free) policy. But, contrary to popular notion, it’s not driven by an aversion towards kids. All that the hoteliers are trying to do is provide a calm and relaxing environment for those guests who’d like to unwind without being disturbed. And the response to these child-free hotels has been quite encouraging.
You’re no stranger to the term ‘wellness’, what with modern lifestyle placing so much emphasis on it. But, in addition to wellness offerings springing up as an industry in itself, hotels are also making a lot of effort to cater to the demands of millennial and Gen Z travelers.
Millennial, a social-media-centric generation loves to blow their own trumpet when it comes to travelling and other rich experiences, and they especially love to do it online. This trait is being noticed by the hospitality industry, and they’re quick to capitalize on it. All around the world, hotels are fabricating “Instagrammable” spaces and moments for their guests to tell a visual-story online, tagging the brand along.
There’s a very common notion in the hospitality industry – that luxury and sustainability will always be at odds with each other, that luxury stands far above any sustainable measures that a hotel can take. But that’s not true and luxury hotels must put eco-friendly measures at the core of their operations if they’re hoping to attract the new segment of travelers who want to enjoy luxury but without it resting heavily on their conscience.
F&B options have evolved tremendously in the past few years, and it’s something the hotels are constantly trying to incorporate and update in their establishment. However, there are some common mistakes almost every hotel is guilty of making, and this article will elaborate on those very mistakes, and why it’s so important to avoid committing them.