In times of crisis, the first thing that companies tend to cut back on is their marketing budget. While this might save money in the short run, it could also delay recovery of your hotel. So, relook your decision of halting marketing and focus, instead, on making the strategy more relevant to current times.
‘Unprecedented’ – that is the word people are using to describe the pandemic that has brought the world to its knees. And in this situation, all tried and tested measures of crisis management have flown out of the window. If the tourism and hospitality industry are to stay afloat, they will have to find different ways to use this time at hand.
Enigmatic as these marketing gurus might sound, in my experience, there’s very little that is mysterious about digital marketing.
On the face of it, doing business through Facebook, attracting consumers to your page, and increasing conversions looks pretty easy. But it can become quite difficult if you don’t have a proper strategy in place.
The pointers in this article will help you avoid all the common mistakes people make when creating a profile on Facebook to market their business. Go ahead and fix any mistakes you may have made and get cracking on establishing a powerful presence online.
In the real world, we’re quite mindful of how we conduct ourselves professionally. It’s not all that different when it comes to the social media. Just like you’re unlikely to walk into your office dressed in Bermuda shorts and a Hawaiian tee shirt, your personal posts should not make their way into your professional profile and neither should you inundate your personal timeline with business related content. If you’re able to remember that fine difference, you’ll be fine.
One of the biggest challenge in content marketing is the indexing of your content on the first page of search engine’s website like Google, Bing or Yahoo. This cannot be achieved unless your article, blog or content is optimized with high converting key words. You can spend time and effort to do it manually or take the help of known software. The choice is yours. Here are a few tips to do just that.
Success is not a low hanging fruit on a tree that one could pluck and succeed. It is something that needs to be earned with immaculate and detailed planning, strategic actions and being thankful to all those who helped you succeed. In this free book you will learn the steps, strategies and tactics to be successful. Read on and succeed.
What do you say, is knowledge really power? If it is so, then why even in countries that have such impressive literacy rate, the wealth distribution data is so lop sided. Half of the Global wealth is shared by just around 1% of the richest people. How can knowledge then be termed as power? In my understanding, a literate person acquires knowledge and therefore power.
Have you been blaming external factors for your lack of success? Maybe you should look inward and find out if the real problem isn’t within you. Are you looking forward to success or secretly hoping that it never comes your way?