Changing Sales, Marketing, and Customer Engagement Through Technology in the Hotel Industry






Grabbing customers’ attention used to be a time-taking but simple task in the past. Directory listings, radio, and print ads were the most popular and preferred mediums for targeting customers. On the other hand, customers also had limited choices. Direct telephone bookings or contacting travel agents were the only ways to book a room in a hotel. However, the internet changed everything, and the evolution in IT brought a paradigm shift to sales, marketing, and customer engagement in the hotel industry.

Lobbies: The New Hangout Place in a Hotel






Gone are the days when guests would stay holed up in their hotel rooms. They now prefer to move out and mingle with the people around. This is exactly why hotels are bringing about a change in the lobby scene. In this article, I’m going to talk about how lobbies are emerging as the latest hangout spots in hotels.






On The Quest to Offer An Adequate Business Travel Experience






It is a money-making age, with people travelling all over the world for work and business. It’s also quite a boon for the hospitality industry. Though business travellers’ demands are quite particular, it’s not that difficult for hotels to cater to them. A technology sound property with good offers for guests to work and play makes a great revenue generating scheme for hoteliers.






Here’s Why F&B Options Shouldn’t be an Afterthought for a Hotel






A lot has changed in the food service landscape of the hospitality sectors in the last few decades. Hotels have realized that food and beverage options need to be upgraded from the traditional patterns to suit the needs of the current travelers. In this article, I’ll be discussing about this very evolution and how hotels can no longer afford compromises in the food and beverage department.






Attention, Attention, Artificial Intelligence Is Taking Over The Hospitality Sector, And How!






When you think of AI and its applications, your mind always runs to science and tech-based industries. Does it have a role to play in hospitality – a sector that’s driven by human interaction? Surprisingly, yes!






Business Travelers: Changing the Landscape of the Hospitality Industry






When you say the word ‘traveler’, you think of someone who has all the time in the world to explore the sights as they take a much needed break. However, there’s one group of travelers that doesn’t always have the time to kick off their shoes and relax – the business traveler. And, as their numbers keep growing year after year, hotels have had to customize their offerings to suit their requirements.






Green Hotel with Solar Panels? Keep These Things in Mind!






Everyone is aware of the numerous benefits of switching to solar power. Countless studies have proven its benefits in the long run. But before you jump onto the solar bandwagon, there’s due diligence to be done on your part. This article lays out the considerations you must keep in mind when switching over to solar powered energy for your hotel establishment.






Why These Hotels Don’t Allow Children – and Why it’s a Brilliant Idea






Many hotels are choosing to enforce an over-16 (read: child-free) policy. But, contrary to popular notion, it’s not driven by an aversion towards kids. All that the hoteliers are trying to do is provide a calm and relaxing environment for those guests who’d like to unwind without being disturbed. And the response to these child-free hotels has been quite encouraging.






The Merging Of The Industries: Hospitality And Wellness






You’re no stranger to the term ‘wellness’, what with modern lifestyle placing so much emphasis on it. But, in addition to wellness offerings springing up as an industry in itself, hotels are also making a lot of effort to cater to the demands of millennial and Gen Z travelers.