The popularity of boutique hotels among travelers has led to an ever-increasing number of acquisitions in the hospitality industry. However, corporations are struggling to adapt their business models in a way that preserves the individuality of these hotels while also maximizing profits. This article explores the boutique trend and how hotels can ensure that their acquisitions prove successful.
Today, when the customers are smart and more vigilant of their preferences and needs, it is time to restore your hotel loyalty programs if you already have them. From guest appreciation to incremental revenue, loyalty schemes are something that works in favour of the customers as well as the hotel.
Every hotel would like to proudly display a ‘No vacancy’ sign, which they believe is an indicator of how well they’re doing. However, occupancy isn’t the only metric to decide more profitability. Smaller hotels can just as easily boost their bottom line by employing a few clever marketing strategies.
The generation born between 1980 and 2000, known as the millennials and nicknamed Generation Me, is ambitious and will settle for nothing less than exclusive one of a kind experience. Consequently, the hospitality industry is making sweeping changes to its offerings to keep the millennials coming back for more.
Managing Hotels: Nuts and Bolts of Hotel Management is a helpful guide for hotel managers and individuals about the ins and outs of the hospitality industry. The book outlines how to cope with this dynamic business environment and the processes involved in efficient hotel management.
In this digital age, users now expect all products and services to be accessible to them via mobile apps or platforms and have formed an aversion to direct contact with customer service reps. Due to this phenomenon, it has become a priority for the hospitality industry to focus on mobiles for providing services and promoting themselves. Here’s an update on the current mobile trends are and what hotels can do to make the best of these.
With the change in viewing habits and the use of personal devices of today’s generation, hoteliers are facing challenges to provide truly integrated in-room entertainment experiences. However, this scenario is improving drastically with technology and innovation. The hotels can do more than provide a choice between cable TV channels or watching content on their personal devices. They can offer their guests the freedom to be in control of their hotel-stay-experience.
Grabbing customers’ attention used to be a time-taking but simple task in the past. Directory listings, radio, and print ads were the most popular and preferred mediums for targeting customers. On the other hand, customers also had limited choices. Direct telephone bookings or contacting travel agents were the only ways to book a room in a hotel. However, the internet changed everything, and the evolution in IT brought a paradigm shift to sales, marketing, and customer engagement in the hotel industry.
Gone are the days when guests would stay holed up in their hotel rooms. They now prefer to move out and mingle with the people around. This is exactly why hotels are bringing about a change in the lobby scene. In this article, I’m going to talk about how lobbies are emerging as the latest hangout spots in hotels.