Enigmatic as these marketing gurus might sound, in my experience, there’s very little that is mysterious about digital marketing.
In the real world, we’re quite mindful of how we conduct ourselves professionally. It’s not all that different when it comes to the social media. Just like you’re unlikely to walk into your office dressed in Bermuda shorts and a Hawaiian tee shirt, your personal posts should not make their way into your professional profile and neither should you inundate your personal timeline with business related content. If you’re able to remember that fine difference, you’ll be fine.