Social Proof, as a concept, is based on a simple social phenomenon – people are more likely to come to your hotel based on other people’s experience. In this techno-savvy, consumer-centric age, it is being used to influence consumers the world over. Gathering this Social Proof is easy and with targeted dissemination, this proof would be the way for you to expand your business. In this article, we examine the concept and its importance in the Hospitality sector – providing insights into how hoteliers can use this to their advantage.
Consumers are the heart and soul of the hospitality industry and they’re becoming smarter, savvier, and more demanding with each passing day. To keep their guests happy and satisfied, hotels must give serious thought to building long lasting customer relationship. This way, their guests not only leave with a favorable impression of the establishment, but also become its brand ambassadors in their day to day life.
He’s smart, well-informed, and on the list of every hotel out there. Millennials have pushed Baby Boomers out of the picture and taken their place as the segment that’s garnering the most love and pampering from the hospitality division. Hotels, both big and small, are vying for their attention. But the question is – are they able to get it? And if not, why?
In the real world, we’re quite mindful of how we conduct ourselves professionally. It’s not all that different when it comes to the social media. Just like you’re unlikely to walk into your office dressed in Bermuda shorts and a Hawaiian tee shirt, your personal posts should not make their way into your professional profile and neither should you inundate your personal timeline with business related content. If you’re able to remember that fine difference, you’ll be fine.