In times of crisis, the first thing that companies tend to cut back on is their marketing budget. While this might save money in the short run, it could also delay recovery of your hotel. So, relook your decision of halting marketing and focus, instead, on making the strategy more relevant to current times.
The hospitality industry has always been dependent on technology to make its offerings more relevant to the modern world. However, in the era of the COVID-19 pandemic, technology will be integral to making hotel stay safer for travelers. Hoteliers will have to factor it into their plans going forward so that they’re able to build trust and impart a sense of security to the travelers across the world.
‘Unprecedented’ – that is the word people are using to describe the pandemic that has brought the world to its knees. And in this situation, all tried and tested measures of crisis management have flown out of the window. If the tourism and hospitality industry are to stay afloat, they will have to find different ways to use this time at hand.