In times of crisis, the first thing that companies tend to cut back on is their marketing budget. While this might save money in the short run, it could also delay recovery of your hotel. So, relook your decision of halting marketing and focus, instead, on making the strategy more relevant to current times.
They say tough times call for tough measures. I believe that tough times demand that you rethink the way you’ve been doing business and come up with innovative ways to put yourself back on your feet. The hotel industry, especially, will have to do this in order to emerge from this pandemic and recover their losses.
COVID-19 has no doubt put a dent in everyone’s business plans, but it has especially affected the hotel industry by taking away a major source of revenue that comes from events and travel. In part one of “How Things Are Likely to Be Post-Pandemic”, let’s discuss this topic in relation to MICE travel and events.