The nature of marketing has changed in the past few decades, as have the tools used to reach to your new audience. Has your marketing strategy evolved in keeping with the times? If not, here are the tools you should factor in when drawing up a promotion plan for your hotel.
Social Proof, as a concept, is based on a simple social phenomenon – people are more likely to come to your hotel based on other people’s experience. In this techno-savvy, consumer-centric age, it is being used to influence consumers the world over. Gathering this Social Proof is easy and with targeted dissemination, this proof would be the way for you to expand your business. In this article, we examine the concept and its importance in the Hospitality sector – providing insights into how hoteliers can use this to their advantage.
Hotels are known for their obsession with perfection. Everything has to be immaculate, the services have to be above reproach, and the experience has to be flawless. But who sets down these parameters of perfection? And is it meant to be the same for all establishments. What happens what changing times force us to rethink the definition of perfection? Hopefully, something good.
Consumers are the heart and soul of the hospitality industry and they’re becoming smarter, savvier, and more demanding with each passing day. To keep their guests happy and satisfied, hotels must give serious thought to building long lasting customer relationship. This way, their guests not only leave with a favorable impression of the establishment, but also become its brand ambassadors in their day to day life.
What does it take to be an invaluable asset to a hotel? What skills do you need to possess to make a mark? What qualities will see you through every challenge that comes your way? This article looks at the intrinsic qualities that are needed to excel in your job in the hospitality sector.
The concept of a ‘meeting’ in any work-space can evoke mixed emotions – from dread and boredom to excitement and anticipation – depending upon how it’s undertaken. In the hospitality industry, meetings are key because timely and meaningful communication is what the industry hinges on. This article stresses on the importance of meetings and communication in the industry, aiming to provide some food for thought for those who conduct them on a daily basis.
Art is an integral part of the identity of hotels. It communicates with the guests and lets them enjoy a unique experience that no other place can give them. How innovatively a hotel integrates art within its interiors can actually influence a customer’s choice and help them choose one establishment over the other.
He’s smart, well-informed, and on the list of every hotel out there. Millennials have pushed Baby Boomers out of the picture and taken their place as the segment that’s garnering the most love and pampering from the hospitality division. Hotels, both big and small, are vying for their attention. But the question is – are they able to get it? And if not, why?