The Current Hospitality Scenario: Competition, Upswing, Marketing






The hospitality industry is one of the most dynamic sectors in the world. It places its customers at the heart of its operations and works to deliver the best experience possible. But with changing times and changing demands of new age travelers, what are hotels doing to keep up with them and stay relevant despite the fierce competition in the industry?

Top Marketing Tools for the Hospitality Industry






The nature of marketing has changed in the past few decades, as have the tools used to reach to your new audience. Has your marketing strategy evolved in keeping with the times? If not, here are the tools you should factor in when drawing up a promotion plan for your hotel.






The Importance of Social Proof for the Hospitality Industry






Social Proof, as a concept, is based on a simple social phenomenon – people are more likely to come to your hotel based on other people’s experience. In this techno-savvy, consumer-centric age, it is being used to influence consumers the world over. Gathering this Social Proof is easy and with targeted dissemination, this proof would be the way for you to expand your business. In this article, we examine the concept and its importance in the Hospitality sector – providing insights into how hoteliers can use this to their advantage.






Are You An Indispensable Employee In The Hospitality Industry?






What does it take to be an invaluable asset to a hotel? What skills do you need to possess to make a mark? What qualities will see you through every challenge that comes your way? This article looks at the intrinsic qualities that are needed to excel in your job in the hospitality sector.