Grabbing customers’ attention used to be a time-taking but simple task in the past. Directory listings, radio, and print ads were the most popular and preferred mediums for targeting customers. On the other hand, customers also had limited choices. Direct telephone bookings or contacting travel agents were the only ways to book a room in a hotel. However, the internet changed everything, and the evolution in IT brought a paradigm shift to sales, marketing, and customer engagement in the hotel industry.
Winning the heart of guests has always kept the hoteliers on their toes. And now, with automation in the mix, the stakes are even higher! Struggling to keep up with the evolving industry trends? Take a look at how you can incorporate the industry’s latest trend, without giving compromising on quality.
Millenials are going to make up 75 per cent of the workforce by 2025. This means that you will have to find a way to work with them, despite all those notions you entertain about them. The key is to understand what makes them tick and use that to your advantage and strike a happy balance at the work place.
The hospitality industry is one of the most dynamic sectors in the world. It places its customers at the heart of its operations and works to deliver the best experience possible. But with changing times and changing demands of new age travelers, what are hotels doing to keep up with them and stay relevant despite the fierce competition in the industry?
The nature of marketing has changed in the past few decades, as have the tools used to reach to your new audience. Has your marketing strategy evolved in keeping with the times? If not, here are the tools you should factor in when drawing up a promotion plan for your hotel.
What does it take to be an invaluable asset to a hotel? What skills do you need to possess to make a mark? What qualities will see you through every challenge that comes your way? This article looks at the intrinsic qualities that are needed to excel in your job in the hospitality sector.
Boutique hotels defy any particular definition. However, they are instantly recognizable by the idiosyncratic design, styled accommodation, intimate atmosphere, and personalized attention they offer to their guests. All boutique hotels believe in going above and beyond the regular amenities that you find in most chain hotels; instead, they offer a stay experience that’s unlike any other in the world.