In times of crisis, the first thing that companies tend to cut back on is their marketing budget. While this might save money in the short run, it could also delay recovery of your hotel. So, relook your decision of halting marketing and focus, instead, on making the strategy more relevant to current times.
They say tough times call for tough measures. I believe that tough times demand that you rethink the way you’ve been doing business and come up with innovative ways to put yourself back on your feet. The hotel industry, especially, will have to do this in order to emerge from this pandemic and recover their losses.
‘Unprecedented’ – that is the word people are using to describe the pandemic that has brought the world to its knees. And in this situation, all tried and tested measures of crisis management have flown out of the window. If the tourism and hospitality industry are to stay afloat, they will have to find different ways to use this time at hand.
Today, when the customers are smart and more vigilant of their preferences and needs, it is time to restore your hotel loyalty programs if you already have them. From guest appreciation to incremental revenue, loyalty schemes are something that works in favour of the customers as well as the hotel.
Guests come to hotels to relax on big fluffy beds, exploit the room service, and have a good time with their friends and family. And when they’re here, they definitely want to capture the fun moments and share them online. Or maybe they want to get some work done, if they’re travelling professionals. However, their hotel experience can go south when they’re met with lousy Internet connection. On an average, guests travel with at least three devices, and they expect all of them to connect quickly and work really well, whether they’re replying to an email, having a video chat, or streaming a movie. But the question is, can modern hospitality provide its guests with a fast and reliable connection that guarantees customer satisfaction?
The nature of marketing has changed in the past few decades, as have the tools used to reach to your new audience. Has your marketing strategy evolved in keeping with the times? If not, here are the tools you should factor in when drawing up a promotion plan for your hotel.