The hospitality industry is one of the most dynamic sectors in the world. It places its customers at the heart of its operations and works to deliver the best experience possible. But with changing times and changing demands of new age travelers, what are hotels doing to keep up with them and stay relevant despite the fierce competition in the industry?
A good property management system is the backbone of a hotel. Though invisible, its scope affects different parts of a hotel’s functioning. With operational efficiency and guest relations riding on the PMS, it’s extremely important you bring a system that’s best suited to the needs of your small hotel.
The words ‘Artificial Intelligence’ brings to mind fantastic images of a futuristic world where cars fly and holograms replace human interaction. But, in the hospitality industry, the application of AI is less grand, but just as fascinating.
Has your marketing strategy gone mobile yet? And I am not just talking about having a mobile responsive site for your hotel. Are you reaching out to your consumers using the smartphone? If not, I would recommend you start right away
Meetings have always been integral to the way businesses are conducted. But gone are those days when you were confined to board rooms or cramped cubicles for these sessions. Businessmen and entrepreneurs are turning to boutique hotels for the hip, modern ambience that make meetings so much more interesting.
The nature of marketing has changed in the past few decades, as have the tools used to reach to your new audience. Has your marketing strategy evolved in keeping with the times? If not, here are the tools you should factor in when drawing up a promotion plan for your hotel.
Social Proof, as a concept, is based on a simple social phenomenon – people are more likely to come to your hotel based on other people’s experience. In this techno-savvy, consumer-centric age, it is being used to influence consumers the world over. Gathering this Social Proof is easy and with targeted dissemination, this proof would be the way for you to expand your business. In this article, we examine the concept and its importance in the Hospitality sector – providing insights into how hoteliers can use this to their advantage.
Branding is an essential component when it comes to running a thriving boutique hotel. Here, we provide a comprehensive overview of brand building by understanding why it is necessary. We also cover some general tips and tricks for those who are getting started with their own venture.
Hotels are known for their obsession with perfection. Everything has to be immaculate, the services have to be above reproach, and the experience has to be flawless. But who sets down these parameters of perfection? And is it meant to be the same for all establishments. What happens what changing times force us to rethink the definition of perfection? Hopefully, something good.
Consumers are the heart and soul of the hospitality industry and they’re becoming smarter, savvier, and more demanding with each passing day. To keep their guests happy and satisfied, hotels must give serious thought to building long lasting customer relationship. This way, their guests not only leave with a favorable impression of the establishment, but also become its brand ambassadors in their day to day life.