Changing Sales, Marketing, and Customer Engagement Through Technology in the Hotel Industry






Grabbing customers’ attention used to be a time-taking but simple task in the past. Directory listings, radio, and print ads were the most popular and preferred mediums for targeting customers. On the other hand, customers also had limited choices. Direct telephone bookings or contacting travel agents were the only ways to book a room in a hotel. However, the internet changed everything, and the evolution in IT brought a paradigm shift to sales, marketing, and customer engagement in the hotel industry.

Lobbies: The New Hangout Place in a Hotel






Gone are the days when guests would stay holed up in their hotel rooms. They now prefer to move out and mingle with the people around. This is exactly why hotels are bringing about a change in the lobby scene. In this article, I’m going to talk about how lobbies are emerging as the latest hangout spots in hotels.






Here’s Why F&B Options Shouldn’t be an Afterthought for a Hotel






A lot has changed in the food service landscape of the hospitality sectors in the last few decades. Hotels have realized that food and beverage options need to be upgraded from the traditional patterns to suit the needs of the current travelers. In this article, I’ll be discussing about this very evolution and how hotels can no longer afford compromises in the food and beverage department.






Why These Hotels Don’t Allow Children – and Why it’s a Brilliant Idea






Many hotels are choosing to enforce an over-16 (read: child-free) policy. But, contrary to popular notion, it’s not driven by an aversion towards kids. All that the hoteliers are trying to do is provide a calm and relaxing environment for those guests who’d like to unwind without being disturbed. And the response to these child-free hotels has been quite encouraging.






The Merging Of The Industries: Hospitality And Wellness






You’re no stranger to the term ‘wellness’, what with modern lifestyle placing so much emphasis on it. But, in addition to wellness offerings springing up as an industry in itself, hotels are also making a lot of effort to cater to the demands of millennial and Gen Z travelers.






Millennials: The Travel Braggers Are Forcing Hotels to Up their Digital Game






Millennial, a social-media-centric generation loves to blow their own trumpet when it comes to travelling and other rich experiences, and they especially love to do it online. This trait is being noticed by the hospitality industry, and they’re quick to capitalize on it. All around the world, hotels are fabricating “Instagrammable” spaces and moments for their guests to tell a visual-story online, tagging the brand along.






Is Sustainable Luxury in Hospitality Just a Pipe Dream?






There’s a very common notion in the hospitality industry – that luxury and sustainability will always be at odds with each other, that luxury stands far above any sustainable measures that a hotel can take. But that’s not true and luxury hotels must put eco-friendly measures at the core of their operations if they’re hoping to attract the new segment of travelers who want to enjoy luxury but without it resting heavily on their conscience.






Are You Making These Common Mistakes in Your F&B Offerings?






F&B options have evolved tremendously in the past few years, and it’s something the hotels are constantly trying to incorporate and update in their establishment. However, there are some common mistakes almost every hotel is guilty of making, and this article will elaborate on those very mistakes, and why it’s so important to avoid committing them.






The Importance of Hotel Breakfasts & How Small Hotels Can Stay On Trend






Breakfast is considered the most important meal of the day, and, as hotels, are discovering, one of the most important amenities they can offer their guests. Big or small, it’s important for hotels to up their game and go beyond regular offerings so that your guests can start their day on a good note.






6 Ways To Build The Guest Experience Around Automation






Winning the heart of guests has always kept the hoteliers on their toes. And now, with automation in the mix, the stakes are even higher! Struggling to keep up with the evolving industry trends? Take a look at how you can incorporate the industry’s latest trend, without giving compromising on quality.